With over 13 years of focus on brand strategy within agencies, I’ve built my career understanding how consumer attitudes and behavior, cultural trends and marketing challenges can become actionable business strategies.

After graduating with a business degree with marketing concentration from Gonzaga University, I joined Siltanen & Partners Advertising where a small and mighty team taught me how to learn fast and push farther. With experience on a variety of clients in real estate, tech, personal care products, education and QSR, I got involved in everything from rebranding and research to competitive and business analyses, including pitching and winning new business.

My love of continuous learning brought me to the 4A’s Institute for Advanced Advertising Studies (IAAS) in 2016, where I pitched and won the program’s coveted Monty McKinney award with a team of other young ad professionals for our Mazda campaign. Seeing the incredible power of the program, I joined as an Assistant Director through 2023, coaching teams through strategic thinking to generate big ideas.

In 2020, I moved to INNOCEAN USA working on the Hyundai brand, quickly immersing myself in the auto industry. I guided strategic development for major vehicle launches and brand partnerships across full-funnel, 360-degree campaigns, while improving Hyundai brand perceptions from a “value” brand to a trusted design- and tech-forward innovator.