THE PROBLEM TO SOLVE

Hyundai needed to make a big splash for their most premium vehicle at a time when consumer finances were constrained.

However, Palisade was under-recognized in the crowded mid-sized SUV segment, while it should have been the brand’s halo model.

The insight

Consumer research showed that people loved so many things about the newly redesigned model… they couldn’t find just one thing that stood out.

We needed to meet the category expectations without feeling “me too” and show buyers that they could have it all in the Palisade.

the solution

Show that more is more in the all-new Palisade.