THE PROBLEM TO SOLVE

Hyundai had an opportunity to partner with Disney for their 100th anniversary in 2023, opening up a new way to connect with a loyal fanbase (especially families) through Disney’s iconic IP.

But partnership on unequal footing risks one brand being overshadowed.

The insight

In finding our common ground, Hyundai and Disney both share similar values: Experience over everything, Innovation and seamlessness, and inclusiveness of everyone.

Hyundai may not be able to match the levels of Disney magic, but we could showcase our advanced technology that makes every day feel like magic.

the solution

We launched the partnership with magical moments reminiscent of Disney classics, Peter Pan & The Lion King.

Then, we continued the magic by demonstrating tech features like Digital Key, Remote Car Finder and Voice Recognition.

The partnership even extended into an Imagineer-enhanced special edition IONIQ 5 vehicle.