Thought-Leadership
INNOCEAN INNSight REports
2024 - IRRATIONAL BRAND LOVE
In partnership with our partners at BERA who measure brand equity across categories, we broke down the concrete benefits of brand love and what the various “phases” of our relationships with brands can mean for business. Backed by the powerful BERA data, we explored case studies for Target and Bud Light and defined the do’s and don’ts of building irrational brand love.
2022 - Evolution of Brand Values
Understanding the difference of long-staying movements versus short-lived trends is critical to evolving a brand’s staying power in the culture. Using expert interviews, primary and secondary research we defined a framework to build cultural relevance and future relevancy - especially among Gen Z.
2021 - Predicting the future by listening to our past
2020 was unprecedented… or was it? Alongside another planner, we explored the parallels to 1968 including a rally cry, new mass media and a youth mindset. Against this framework, we created predictions for the future and facilitated a webinar discussion with experts from CSU Long Beach, consumer data platform WARC, advertising trade group the 4A’s and journalism.
